How many referrals should I realistically expect to get from medical doctors?
It is not possible to answer this answer since everybody has a different expectation of what is realistic! The main point here is that while getting referrals is wonderful, the goal is to position yourself in the marketplace. There is a specific and proven strategy to accomplish this as outlined in The Physicians Marketing Handbook. Because your goal is to be included in the referral networks of your chosen physicians, you must realize it takes a certain amount of time for this to happen, if it will happen at all. Be flexible with the process and be ready to add or change your list. Getting referrals is a calculated process, not an event.
