How many people will see the float?
Over 425 million people see the Rose Parade New Year’s Day. The Rose Parade is seen by an estimated U.S. audience of 40 million people and an estimated international audience of more than 300 million in over 150 countries. The Pasadena Police Department estimates that approximately one million spectators view the Rose Parade in person. Another 200,000 visit the Post Parade Float Viewing Area where the floats are on display for several days. Following the parade is the Rose Bowl Football Game, the “Granddaddy of all Bowl Games,” which is viewed by about 1/3 of those who viewed the parade. This means that the float is seen more than the Rose Bowl is! The A.C. Nielsen Company’s combined national rating for the Tournament of Roses Parade as broadcast by the three major US networks (ABC, CBS, and NBC) was 16.5 for a share of 37. See the Viewing the Float and Parade page for additional information about viewing the float being decorated, in person on January 1 and on television.
