How many people listen to shortwave?
The truth is that there are no worldwide surveys to determine the number of listeners to a particular shortwave station, or to shortwave radio in general. It would simply be too expensive and time-consuming to undertake these kinds of surveys. The number of letters that a station receives is really no accurate indication of its listenership either, since this is often affected by factors such as contests, giveaways, the literacy levels in different countries, listeners’ abilities to afford international postage costs, their propensity to write to radio stations in general, etc. Some of the larger government-funded shortwave stations like the BBC and the Voice of America have been able to fund local surveys in certain countries to determine listenership rates. These weekly listenership figures range from less than 1% up to 30% or more of the population of a given city or country, depending on the availability of shortwave receivers and the availability of alternative programming on loca
