How many people engage in direct selling?
A. An estimated 15.2 million people are involved in direct selling in the United States and more than 59 million worldwide. Most are women, though nearly a third are men or two-person teams such as couples. The vast majority are independent business people – they are micro-entrepreneurs whose purpose is to sell the product and/or services of the company they voluntarily choose to represent – not employees of the company. Approximately 90 percent of all direct sellers operate their businesses part-time.
