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How many people are reading and creating blogs?

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How many people are reading and creating blogs?

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eMarketer (May 2008) • 94.1 million US blog readers in 2007 (50% of Internet users) • 22.6 million US bloggers in 2007 (12%) Universal McCann (March 2008) • 184 million WW have started a blog | 26.4 US • 346 million WW read blogs | 60.3 US • 77% of active Internet users read blogs

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