How many pay in cash vs. free products, points, etc.?
At this time, 28% of the market research companies in our database pay only in cash. A few of these pay in gift certificates to vendors like Amazon.com, Target, Wal-Mart, etc. which we consider to be the same as cash since you can buy things there you would buy anyway. As far as we concern, a $50 gift certificate to Target or Wal-Mart is in reality just as good as cash. Another 61% of the market research companies in our database reward their survey takers via “Cash & Prizes”. What this means is that sometimes they pay in cold hard cash, and other times they might reward you with prizes, free products, “points” that could be redeemed for cash or prizes, etc. It is important to understand how today’s market research works … Nine out of ten times a market research firm is hired by another company to conduct research and surveys on their behalf. Consequently, the reward or incentive for any particular survey usually depends on what the market research companies’ client is offering at th
