How many participants make up a typical chat room focus group?
Chat room focus groups should be a bit smaller than traditional focus groups. While traditional groups typically consist of 8-10 respondents, chat room sessions should consist of 6-8 participants. The reason for this is to make it easy for all participants (moderator, respondents, and observers) to keep up with the material and not become overwhelmed by the volume and rapid generation of data from participants.
