How many pages should the Executive Summary be?
A. The Executive Summary has to make a great first impression. It’s typically the first opportunity a prospective investor has to learn about your company and determine whether or not he/she wants to take a meeting. Many entrepreneurs think the document needs to be no more than 1-2 pages. This is a fallacy. It needs to be as long as necessary to tell your macro story as a compelling investment opportunity. In most cases, this can be accomplished in 6-8 pages.
