How many manufacturers use representatives?
According to the Research Institute of America, more than 50% of all U.S. manufacturers (and up to 95% in such fields as the plumbing industry) use representatives, exclusively or in combination with direct sales forces. While small companies may go the rep route out of economic necessity, even mega-corporations find it productive to utilize reps to efficiently cover particular market segments or specialized niches.
Related Questions
- How can sales representatives and contract manufacturers put together meaningful business engagements to addresses specific objectives?
- How should manufacturers decide how many representatives and resources to bring … and avoid wasting money?
- To what extent do manufacturers currently use representatives?
