How many leads does the average ad generate?
This is a tough question to answer since it will depend on many factors, including your car’s make, model and year; your geographic location; the popularity of your car; and your car’s condition. You can help improve the number and quality of leads you receive by following these tips: • Include a current photo of your vehicle. Ads with actual photos (instead of a manufacturer’s photo) generate a greater number of leads, as these ads allow buyers to see the actual car advertised. • Include your car’s vehicle identification number (VIN). This shows prospective buyers you have an actual vehicle you’re selling and allows them to run a Carfax Vehicle History Report on your vehicle. • Include an honest, detailed description in the Additional Selling Points and Condition Description sections. The more information you provide about your vehicle, the more buyers will trust your ad and the more likely they will be to contact you. Shoppers won’t expect a used car to be in perfect condition, so be
