How many leads can we expect from a one thousand (1,000) contact DRIP campaign?
For an integrated fully turn-key campaign, we will target to get a total of forty (40) to sixty (60) high-quality qualified prospects registered (C Leads) for the events. Depending on the topic, approximately a third to half of these registered prospects (C Leads) would attend (B Leads) the events. If the presentation is compelling, then again about a third of the attendees will want to meet (A Leads) for a face to face meeting. Since we touch a target list three times (voice-mail, call back and conversation), by following direct marketing principles it is advisable not to call these prospects more. Further calls or email blasts for a single campaign may aggravate the target prospect list and may damage the future potential for further opportunity generation. If you are running the DRIP campaign yourself, then you can expect around 7 to 10% click-open the mails, and about 0.1 to 1% visiting the sites. So roughly you will have a list of about 70 to 100 prospects to call up and gauge the
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