How many leads can we expect from a one thousand (1,000) contact campaign?
We will target to get a total of forty (40) to sixty (60) high-quality qualified prospects registered (C Leads) for these three events. Depending on the topic, approximately a third to half of these registered prospects (C Leads) would attend (B Leads) the events. If the presentation is compelling, then again about a third of the attendees will want to meet (A Leads) for a face to face meeting. Since we touch a target list three times (voice-mail, call back and conversation), by following direct marketing principles it is advisable not to call these prospects more. Further calls or email blasts for a single campaign may aggravate the target prospect list and may damage the future potential for further opportunity generation.
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