How many cups of coffee starbucks customers taste in a year to create the perfect cup of coffee?
If the customers are drinking Starbucks, it is unlikely that tasting ANY number of cups will lead them to create the “perfect cup of coffee”. I don’t mean to pick on Starbucks, but they offer a mass market experience and in my opinion are not trying to serve “perfect” coffee, as that is far more difficult and expensive. Numerous taste tests rate Starbucks below other cheaper products: Consumer Reports puts it below McDonalds and Dunkin’ Donuts: http://www.consumerreports.org/cro/food/beverages/coffee-tea/coffee-taste-test-3-07/overview/0307_coffee_ov_1.htm Consumer Reports rated their beans below a cheap “Eight O’Clock” brand that costs half as much: http://247wallst.com/2009/02/02/cheap-eight-ocl/ A UK study of 45 coffee houses determined: “Starbucks sells coffee that is poor quality and over-priced, according to a survey of cafés.” http://www.independent.co.uk/news/uk/this-britain/starbucks-is-bottom-of-high-street-coffee-test-773150.html CoffeeRatings.com, a site that reviews coffee
