How many companies are offering GAP vehicle insurance, and what is the industry for forecast for growth?
General acceptance of this vehicle hinges on the auto dealers’ marketing of this insurance. I suggest two influencing factors: 1) just throw it in unobtrusively as a commonly accepted part of the fees, etc. 2) emphasize the “walk away” capaility versus thepotential huge impact of a loss. Dealer cooperation and awareness are necessary for wide spread use of this product.
