How many businesses advertise online?
According to adweek: The report, “US Online Marketing Forecast: 2005 To 2010” quizzed 99 national marketing professionals in February 2005, from organizations like AOL, Avenue A|Razorfish, Comcast, Google, the Internet Advertising Bureau, New York Times Digital and Yahoo!. The researcher then conducted in depth interviews with a select group of respondents. Based on these surveys and interviews, Forrester is predicting a 23 percent increase in online ad spending in 2005, resulting in a $14.7 billion total market. While that growth figure is lower than eMarketer’s prediction of 34 percent announced earlier in the week, the bottom line spending total is even larger than eMarketer’s $13 billion figure (the two companies define various online ad categories differently). Perhaps more eye-opening is Forrester’s forecast that spending will hit $26 billion in 2010, putting the medium in the neighborhood of cable and satellite TV and even the most mature of media, radio. To keep things in persp
