How long will my Targeted CPC (RON) Ad run for?
The period of time that the Targeted CPC (RON) ad will for depends on: • The number of clicks purchased; • The compelling nature of the product being offered and the resulting Click Through Ratio (CTR); • The number of Targeted CPC (RON) ads running on the Publisher Network at that point in time; • The number of page views occurring on the sites where the Targeted CPC (RON) ad is running.