How long will a perfume last once the bottle has been opened?
DE MOUY: It depends very much on the way it is stored. If you protect your perfume from sun and large variations in temperature, it will keep for a long time. For example, the JOY bottle with its black Baccarat crystal is especially good in preventing the sun from effecting the perfume inside. VIVE: In your opinion, what makes JOY so remarkable? DE MOUY: My beautiful customers… it is also a question of taste: the fragrance is very original, the ingredients themselves inspired nearly everyone to copy it. For instance, now that companies exist that make copies of famous fragrances any journals that make comparisons between the originals and the copies always find that the copy of JOY is the worst, the least like the original than any other. JOY is protected by the materials that we use and the way that we produce it. If in a business, you wish to progress very quickly using very high profile advertising and little else, it is impossible to put a good product in your bottle. If you put
