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How long should a news or press release be?

April 26, 2017News press release

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How long should a news or press release be?

1 Answer

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The optimum length for an online release is 300 to 800 words. Keep in mind that the length of your release can directly affect your distribution. News or press releases shorter than 300 words often are missing important elements and may not be recognized by the search engines as a news release. Search engines also may flag long releases as something other than a release and not index them as news.