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How long might it take to find a licensee using the Direct or Indirect Approach?

approach indirect Licensee
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How long might it take to find a licensee using the Direct or Indirect Approach?

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When we use a Direct Solicitation Approach, we know within 1-3 months if there are any viable prospects for an invention, since we solicit all qualified prospective licensees at one time and know the results after doing the follow-up calls. There is no way of telling how long it might take with the Indirect Solicitation Approach, since the object is to get a lot of exposure to all types of prospects, many of whom may be unqualified. However, your advertisement on the web will be available for prospects to view 24 hours a day, 7 days a week, 365 days a year, from all around the world. The key is to get a lot of people looking at your item, qualified or not.

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