How long has Wild Planet been in business?
Wild Planet has its roots in a major West Coast seafood company, Carvalho Fisheries. Carvalho Fisheries’ principals, William Carvalho and Bill McCarthy, have a combined 35 years of experience in the seafood industry. They possess intimate knowledge of industry practices and in 2003 chose to discontinue involvement in fisheries that either employ harvest techniques that result in the wasteful discard of usable species or contribute to marine habitat damage. Wild Planet was created in 2005 to introduce a branded selection of sustainably caught seafood and Carvalho Fisheries was merged into Wild Planet in 2008. We believe that conservation of wild habitat and harvest of wild seafood can successfully coexist. We strive to offer a product line consisting only of the most eco-preferable, wild seafood on the planet. Thus arose the name Wild Planet.