How long has the Australia Day Ambassador program been in place?
The Australia Day Ambassador Program began in 1990 in New South Wales with nine Ambassadors. From there it grew steadily, and in 1996 was introduced into Victoria. In 2003, the Australia Day Ambassador Program expanded into Tasmania and the ACT and the first Ambassadors took part in Queensland celebrations in 2005. 26 January 2008 saw the program go fully national, with Ambassadors participating in the Northern Territory, South Australia and Western Australia. The Australia Day Ambassador Program continues to be one of the most successful initiatives on 26 January each year, thanks to the support and enthusiasm of our Ambassadors, who volunteer their time and energy to bring an extra element of celebration to Australia Day events, as well as to their host communities. The participation of an Australia Day Ambassador in community events is regularly named as one of the highlights of community celebrations.
