How long has Teleperformance been of presence in the Philippines and what were the main challenges in introducing your services to the market?
Telemarketing is basically an outbound service, more of like an alternative medium to broadsheets, radio and television. Although they are familiar with the country, they felt that its too far for them to manage profit so they wanted a local partner. We dont want to be like other American companies who find the environment conducive and just expand. We do a little more caution because we know that there are unforeseen factors that could affect some variables for the business. We would like to grow at a place where we can manage the risks which are sometimes neglected. The internet has opened a lot of opportunities and with that, diversifies by opening up in other countries that may have some form of English-speaking services and also processing. In which ways has Teleperformance been able to analyze and understand the difference in markets in order for the product that the client is introducing becomes successful? The Philippines has an advantage in a market where you have to be a litt
