How long has Splenda been available in stores?
Splenda has been on the market since 1998, and Johnson & Johnson has invested what is estimated by some industry experts to be about $40 million per year in advertising to convince consumers that Splenda is similar to sugar. One marketing ethics reporter has characterized Johnson & Johnson’s advertising campaign as “sleight of hand marketing.” No where on Splenda’s packaging is a label informing consumers that it contains chlorine or that it is an artificial sweetener.
