How long does the Google Budget Optimizer tool run?
Once you enable the Google Budget Optimizer tool, it will bring you the most clicks possible within your target budget over a 30-day cycle. After 30 days, the Budget Optimizer will automatically refresh with the same target budget and start the process over. If you change your target budget at any time, the Budget Optimizer will end its current cycle and start another one. Here’s an example: Cycle 1: • Day 1: You enable the Budget Optimizer with a $100 target budget. • Days 1-30: The Budget Optimizer manages your campaign for you, striving to bring you the highest number of clicks possible within 30 days and your $100 budget. • Day 30: You’ve received the maximum number of clicks possible, and your target budget is depleted. Cycle 2: • Day 1: The Budget Optimizer renews automatically, striving to reach the highest number of clicks possible within another 30 days and $100 budget. • Day 10: You change your target budget to $150. The Budget Optimizer ends cycle 2 immediately and begins an
