How long does it take to conduct a typical survey measurement program?
Many factors will affect the timing of any survey such as the data collection method (i.e., surveys conducted via the Internet are normally completed much faster than if the questionnaires are sent and returned by US Mail), how easy it is to prepare the list of respondents how long it takes to process the returns etc. Depending upon the research experience of you and your staff, how much help is obtained from specialists, etc., a typical program could take from a few weeks to several months.
