How long does it take for an optimized web site to obtain high search engine rankings?
A. The most recent major revision to Google’s rankings-update schedule has shortened the waiting time to as little as 24 to 48 hours. Yahoo! and MSN are not far behind regarding the time it takes to re-rank updated sites Rankings for new sites will take longer, because the search engine robots have to find the site and then add it to its global databases. New sites may be found in a matter of days and ranked immediately for the company name, but a new site’s complete rankings for all of its important keyword phrases may take six to eight weeks.
