How long does a listing agreement remain in effect?
Generally, six to 12 months is standard. This is negotiable, but most brokers won’t take a listing for less than six months. It’s time-consuming and expensive to prepare the print and on-line materials for a listing, and this must usually be done before the broker can even begin to market the vessel. It often takes a number of weeks to begin to build up a head of steam on a new listing, and this is especially true in an economy that’s not hitting on all cylinders at present.
