How long do SEO campaigns need to last?
– This depends on the market place you are in. Generally speaking, you SEO campaign should last forever, but the cost of it should vary. It’s a bit like running a race and starting from the back. You need to sprint for the first few stages to get to the front of the pack, after which you can resume a steadier pace to hold your position. The more competitive the marketplace, the faster everyone runs.
