How long can I rely on express requests for real time promotions from old clients?
Consumers are, of course, at liberty to withdraw their consent to receive real time promotions, irrespective of how the firm makes such promotions. This can be achieved more easily where the consumer has an established relationship with a firm. It may be more difficult to withdraw an express request where this has been given to, for example, a market research agency. Firms should be familiar with the Telephone Preference Service (TPS) and the effect of the Privacy and Electronic Communications (EC Directive) Regulations 2003. For comments on how TPS registration affects a firm’s ability to call consumers, please see below. Where there is an established existing customer relationship with the consumer, in normal circumstances, and where the consumer has not indicated to the contrary, a firm could contact the consumer throughout the period the contract remains valid. Firms using cold calling to generate business should note that the passage of time will cancel an express request. The lon
