How long before all Adobes products integrate Omnitures ability to monitor, track and analyze online advertising?
James: They are working on some new launches for products right out of the gate, and Omniture will become part of that integration. That’s a major goal. It’s part of what drove the timing of the acquisition — being able to complete the integration for the launch of their next products. Adobe wanted the deal to have an impact on the new product launches. It’s important to Adobe for the acquisition to have an impact on the advertising industry sooner than later. OMD: What are some of the goals, benefits and hurdles for Omniture from this acquisition? James: One of the goals for Omniture has been to reach $1 billion in revenue as fast as we can. Combining Omniture with Adobe give us a bigger brand and access to markets we would have had to wait to enter or expand in. It gives us access to overseas markets in Western Europe and Asia where Adobe gets 60% of their revenue and we get 28%. The acquisition also gives Omniture access to government markets where Adobe has a large business and Om
