How is Zeal positioned to compete against perhaps less-expensive goggles and sunglasses?
We’ve positioned ourselves in a technology area, where we don’t compete head to head with a lot of the non-technical products out there. Their main focus is on the marketing point, low-technology. … What Zeal offers is a technologically advanced lens product, and the highest quality. We’re also bringing out electronics integration into our eyewear. We’re pushing the envelope. 4. What type of expansion and reach does Zeal have? We are present worldwide, have international distribution and also domestic. Domestically, we’re around the 500-retailer range. That is comprised of sport retailers — a couple of larger retailers such as REI and LL Bean — and also optical retailers as well. (Optical) has been a growing area for us. 5. What are your plans for future growth and expansion? This is really keeping our finger on the pulse of emerging technology and how that can be integrated into eyewear. That is going to make the consumer’s life easier or more enjoyable when they’re using out prod
