How is www.makemytrip.com different from other online travel sites?
Everyone says that offering the cheapest airfare and deals always sell. But if you compete only on the basis of cost, there is no end to under-cutting. However, this is not the only differentiating factor. The other is convenience. How does a person in Bangalore reach hotels in places likeShimla, Bhowali, Naukuchiyatal and Nainital? To sell a room in Naukuchiyatal to a guy inBangalore, you go through two levels. A north India consolidator of hotels who marks up 10 per cent and sells it to a south India consolidator of hotels who sells it to the Bangalore agent who then sells it to the person concerned. That s howa Rs 2,000 hotel room eventually costs Rs 3,500. Providing good customer service is one of the ways of staying ahead of the competition. Apart from this you need to change the content on your site regularly so that every time a customer logs on, he finds something new that keeps himengaged.
