How is WPP’s growth in India?
Second quarter was tough for us in India. I think there was a realization that even India could be affected by global trends. Up until the end of the first quarter, it didn’t (it wasn’t affected). In the second, it did (was affected). Locally, there are concerns over the monsoons and, less so, on inflation. So, if you were to look at your business geography, India still looks attractive? Very attractive. The Indian economy is growing at over 6%. India is attractive to us because of growth, increasingly because of new media, and thirdly, consumer research. Going back to digital, a big challenge for people is that digital advertising is not about being creative, but about the delivery and the technology. We’ve always proselytized that technology is important. So, a software engineer is as important as someone in creative. The medium has become, in a sense, more important than the message. Which is something that so-called creative people are increasingly sensitive about. Is Google still
