How is WordStream different from traditional PPC automated bid management tools?
While traditional PPC tools focus on bid manipulation, WordStream is instead designed to increase the relevancy and organization of your keywords, ad groups, ad text and landing pages in such a way that maximizes Quality Score. Higher Quality Score results is lower minimum bids, lower first page bid estimates, better ad positions, and even better conversion rates. Our software solutions are designed to simplify many of the tedious (yet critically important) keyword research and organization best practices associated with constructing effective PPC search marketing campaigns. Furthermore, WordStream offers continuous keyword research, actionable Web analytics, and text ad creation and editing tools that will help you in the ongoing construction and building-out of a well-optimized pay-per-click ad campaign.
