How is WordStream different from traditional keyword research tools?
The most powerful advantage offered by WordStream over traditional keyword research tools is the exclusivity of the information provided by the application. Because the search engines utilize an automated bidding system to sell advertisements, the most effective means of creating inexpensive traffic streams is being able to identify untapped keywords that are relevant to your business and your offerings, but which your competitors are unaware of. Traditional keyword tools offer you a short list of keywords that your competitors can all access (and can access for free; Google and others offer free keyword research tools whose results are basically identical to keyword research tools that will charge you monthly fees to access this very public data). Essentially this means you get: • Exclusivity — WordStream offers you a wholly unique list of keywords to bid on. Because these terms have been mined from your website’s logs and WordStream’s Web analytics tools, they are specific to your si
