How is Utahs tourism doing?
AYTON, May 15, 2009 (Standard-Examiner – McClatchy-Tribune Information Services via COMTEX) — The future of Utah’s tourism industry depends on its willingness to incorporate technology in its marketing, one expert said. The majority of travelers now use the Internet to plan and book their trips, said Ken Foster, adjunct associate professor with the University of Utah Department of Communication. They also post photographs and journal as they are traveling, no longer waiting until they get home to share their experiences with their friends and family. Holding up his cell phone, “they use this to share with their friends,” said Foster, who was the keynote speaker at the 2009 Utah Tourism Conference at the Davis Conference Center in Layton on Thursday. The tourism industry needs to use social networks to reach out to potential travelers, locally and out of state, he said. “Recent Nielsen surveys show social networks are getting more traffic than e-mails.” People use the Internet to plan
