How is UniqueTracks different from other music libraries?
John: UniqueTracks is different from other music libraries mainly because of the content of the music in the library. The tracks, most of them, sound more like “rights-managed” tracks rather than royalty free tracks. When I began producing music for the royalty free market, royalty free music had a negative connotation with a lot of editors and producers. Mostly because the existing music was pretty cheesy, sounding like someone’s idea of corporate motivational music. I, to this day, wonder how this style actually became accepted as the “corporate” sound. You can hear it still in a lot of phone on-hold programming. It’s the ultimate background music because it takes no stance on anything – it’s just wallpaper, but it’s not even pretty or well-designed wallpaper. My goal at UniqueTracks was to create background music that had a point of view – some type of stance – if you listen to a great film soundtrack, it adds character to the production, it isn’t just something to make some noise i
