HOW IS TOMS BRIDAL DIFFERENT FROM OTHER BIG CHAIN BRIDAL STORES AND OTHER BOUTIQUE SALONS?
There are two BIG differences. First, although both Tom’s Bridal and the big chain both stock wedding gowns, the big chain store manufacturers its’ own dresses at their factory, i.e. all the wedding gowns with several brand names they sell were made by them. At Tom’s Bridal, we buy from the various designers who normally sell to the small boutique stores. This makes our own collection gowns stocked in at Tom’s Bridal have more scope of taste and uniqueness. And, instead of buying one dress at a time as a sample like the boutiques do, at Tom’s Bridal we buy quantities to serve customers better from each designer. The second BIG difference is that the chain stores have fixed styles for the season. This means that for the most part their dress styles don’t change during the year. They can even give you a catalog because they are selling the same gowns over and over. At Tom’s Bridal we don’t have fixed styles. Our wedding gown styles and inventory change frequently. In the clothing industr
