How is the Wildflower Hotsheet promoted?
The main promotion is through word of mouth. It seems that no matter where we go, we run into someone who says they’ve been using it for years to make their plans and that they send the link on to their friends, who tell others. It’s also highly placed in the Internet search engines, regularly placing in Google’s top five selections when you search for “California wildflowers.” In addition, we have created a YahooGroup (called CalPhoto) consisting of about 800 photographers in California and they are very familiar with the Wildflower Hotsheet. Over the years, too, there have been lots of references to the Wildflower Hotsheet in a variety of magazines and newspapers.
