How is the Volcano Disruption of European Air Traffic Hurting the Hotel Industry?
April 23, 2010 – With the welcome announcement of the reopening of most, if not all, of Northern Europe’s airspace and airports, Trust International, one of the world’s largest hotel reservations companies, offered insight into disruption to hotel booking patterns since the start of the crisis last Thursday. The flight cancellations have inevitably affected hotel reservation patterns, but to a lesser extent than one might expect. As a centralized reservation system (CRS), Trust International is able to gain insight on the booking situation via all distribution and reservation channels for more than 60 of the world’s national and international hotels chains, comprising 6,100 hotels, and over USD$4.6 billion worth of hotel reservations annually. These include leisure and corporate reservations made via travel agencies through the global distribution systems, online travel agencies, Internet bookings and telephone call centers. In summary, the situation may be considered relatively stable