How is the Seal used in advertising and packaging?
The ADA requires Accepted products to display a Seal Statement on the product label and in advertising. The Seal Statement tells the consumer why the ADA accepted that particular product. For example, the Seal Statement on an Accepted toothpaste with fluoride would read: “The ADA Council on Scientific Affairs’ Acceptance of (product name) is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed.” Look for the Seal Statement whenever you see the ADA Seal.
