How is the Rose Bowl Game revenue distributed?
• Rose Bowl Game revenue sources produce the largest single payout of any post season collegiate football game – $14.5 million to each conference in 2005. • This revenue source is a direct benefit to all universities within the two conferences whether they play in the Game or not. • The 2005 Rose Bowl had a total payout of more than $30 million which directly benefits all the universities within the Big Ten and Pac-10 conferences. Each school receives more than one million dollars each year regardless of whether they play in the Rose Bowl. • The Rose Bowl Game also pays $1.6 million to the BCS, which supports 100 other universities.
