How is the ROI superior to that realized through other marketing and sales vehicles?
At Consumer Connection, a Vendor can make dozens of successful face-to-face sales calls in just a few days – and these are far more substantive, in-depth meetings than are found at a typical trade show. A single trip to Consumer Connection represents consolidation of channel marketing expenditures, multiple sales calls, and even travel and expense lines. Furthermore, in this challenging economy, many Vendors are cutting back on marketing vehicles that deliver weak or hard-to-measure results: trade magazine advertising, web advertising, and participation in horizontal trade shows. The core results from Consumer Connection are immediately measurable and quantifiable – from the guaranteed delivery of a Top 100 Retailer audience to structured meeting and presentation time with the Retailers you most want to see.
At IT ChannelVision, a Vendor can make dozens of successful face-to-face sales calls over four days – and these are far more substantive, in-depth meetings than are found at a typical trade show. A single trip to this Event represents consolidation of IT marketing expenditures, multiple sales calls, and even travel and expense lines. Furthermore, in this challenging economy, many Vendors are cutting back on marketing vehicles that deliver weak or hard-to-measure results: trade magazine advertising, web advertising, and participation in horizontal trade shows. The core results from IT ChannelVision are immediately measurable and quantifiable.
