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How is the quality index calculated?

April 26, 2017calculated index quality

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10 Posted

How is the quality index calculated?

4 Answers

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After a day of showing your ad, quality index is determined by relevancy factors along with the ad’s click-through rate relative to its position and to other ads displayed at the same time. Overall quality index is calculated across each ad group keyword for which your ad is displayed.

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After a day of showing your ad, quality index is determined by relevancy factors along with the ad’s click-through rate relative to its position and to other ads displayed at the same time.

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Each time your ad is shown, quality index is determined by relevancy factors along with the ad’s click-through rate relative to its position and to other ads displayed at the same time. Overall quality index is calculated across each ad group keyword for which your ad is displayed.

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The quality index is primarily calculated using click-through rate data.1 It is an average score that takes into account all of the keywords for which an ad is displayed. To improve your quality index, focus on improving your click-through rates by writing ads that appeal to users. 1In the absence of enough click-through rate data, other relevancy factors will be used.