How is the programme a value-addition for non-law graduates and technical personnel?
Understanding intellectual property and how it impacts your creation, the product you sell, the brands you market, and what you need to do to protect your intellectual property, is something that any inventor or creator, sales or brand manager, and scientist or researcher must have first-hand awareness of. It is only from this awareness that an organisation’s intellectual property can be efficiently protected and permitted to create value in such a fiercely competitive marketplace. Non-legal Professionals (such as those who function in the operations, sales, marketing and R&D functions) who also understand the nature and impact that intellectual property has on their products and domains are clearly recognised as those who will progress to leadership positions within their organisation. Reflecting knowledge in the area of intellectual property laws is certainly something that organisations increasingly value in their employees, and are willing to invest in.
