How is the print ordering interfaced to the newspaper front end?
A – Just like with other suppliers, we will use the front-end API to send the ads to the advertising systems. We been involved with more than 20 classified Front-end integration projects, many of them with modern systems like Mactive and CCI and many others with older legacy systems like Atex, CText, SII, etc as well as a few home grown systems. Front-end integration requires a case-by-case analysis including of front end system types and what their particular import capabilities are. For example, many more up-to-date systems such as Mactive provide a two-way XML interface where the focus is on mapping the correct classifications, markup (unless pdf we use pdf delivery), etc. Other more legacy systems often do not have contemporary mechanisms and require more diverse forms of integration like terminal emulation or one-way batch imports. For newspapers whose front-end systems have no support for integration, we deliver ads via email whereby our customers can either use the PDF attachmen
