How is the pet sector the same and/or different from human-targeted retail product sales?
In our minds, there is no difference. Pets rely on humans for their care. Today’s consumers more and more are learning about the values of healthy eating and focusing on foods that are hormone-free, products with pesticide-free grains, for example. It is this same mindset that is reflected in the products they are seeking for the family pet. Humans are targeting PetGuard products with the same healthy ingredient list they are seeking for themselves to maintain pet health and optimum growth and longevity. What does it take to be a ‘successful’ product in this sector? How much consumer messaging and what type is required? How much ‘science’? It is certainly more complex than simply introducing a new product which in today’s environment tends to be a rather arduous task. After twenty eight years, I have learned the value of extensive research of ingredients and ingredient sources and the importance that each nutrient serves as a part of the overall nutrient profile. Keeping abreast of eme
