How is the Orange App Shop being promoted to consumers?
Consumer promotion is undertaken on a country-by-country basis. All promotion and animation of the shop is done by local teams, who have local knowledge and know what interests customers in those countries We’ll continue to promote the Orange App Shop and apps, using both traditional and also more unusual advertising methods. Promotions have included: SMS campaigns direct to customers, Orange consumer magazine adverts, adverts on the Orange country website, banner adverts across the Orange country WAP site, dedicated icon on the mobile portal homescreen, and posts and promotion in blogs and on social networking sites. We are working to define the new retail marketing service we will be proposing to developers to be available in the coming months. In addition, we’ll be actively promoting the new Orange App Shop client to new customers, so all apps in the Shop will benefit from this exposure (multimedia corners in the shops project).
