How is the “Opened” or “Unopened” reports generated?
A. The Opened Report is indicative of the number of recipients of your Newsletter campaign who opened your Newsletter and clicked an image or link which has been downloaded when the email has been opened (this is how they are registered as Opened). As some online or Web mail products do not open images you will find that a recipient has actually read or previewed your Newsletter but will not appear in the opened list (but it has been delivered). As long as the recipient is not in the ‘Bounced’ report you know your emailed Newsletter is in their Inbox. The unopened statistic basically means that the recipient has not Opened the email. You cannot tell if the recipient has deleted the email from their inbox, or if the email is in the inbox but just has not been Opened i.e. the email may have been “previewed” or read in some Web mail services which do not download images for a record of that email being opened to be registered by the reporting system. The only way to track email open rates
