How is the new Catalog Choice license agreement different from the old one?
The new Catalog Choice license agreement articulates a set of guidelines for Catalog Choice and merchants that participate in the service. The agreement formalizes a privacy policy and information security standards; clearly states Catalog Choice’s position to not advocate for federal or state legislation regarding Do Not Mail issues; and ensures that names collected through the service will not be rented, sold or exchanged with any third party unaffiliated with the service. The revised agreement gives mailers 90 days to act on mail preference requests, which are good for two years and can be updated by the consumer. The agreement also gives the merchant more flexibility with regard to staying in touch with recent buyers. Contact us for more details.
